Matthew E. May

Matthew E. May is the author of the new book THE LAWS OF SUBTRACTION, as well as three previous award-winning books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi Strategy. A popular speaker, creativity coach, and a close advisor on innovation to companies such as ADP, Edmunds, Intuit and Toyota, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles. Matthew spoke at the London 2010 Ted Salon in hosted by frog design.