Juliette Brindak, 23, is a co-founder and partner of Miss O and Friends, a lifestyle socialization brand for tween girls, primarily ages 8-14. At age ten, Juliette tapped into her artistic creative side, drawing what she referred to as “cool girls.” Along with the help of her sister (Olivia who is the real Miss O), mom (Hermine and creative director of Miss O & Friends) and other girls, after five years of just play, Miss O & Friends was formed — the only brand truly created “by girls…for girls.” The company grew organically over the years and with the help and support of her parents Paul and Hermine, it officially launched in April 2005. In 2006, The Procter and Gamble Company became Miss O & Friends’ largest investor. Currently, Miss O & Friends is the most popular “Girls Only” website, now pacing at over 2 million monthly unique visitors.
The website, www.missoandfriends.com, aims to help young girls build self-esteem. Hip (yet age appropriate), wholesome (but not Pollyanna-ish), Miss O & Friends fills the void for tween girls who have outgrown Barbie® and are not ready for Britney. Through the Miss O site tweens can safely socialize, play, create, learn, get the latest celebrity gossip, ask for advice and become apart of a positive community that encourages girls to just be themselves. The recently launched co-view site of Miss O & Friends called Miss O Moms allows moms of tween and teen daughters to also build a community discussing important women’s topics, new fun ideas and offering support, advice and tips on being a mom.
Juliette is also a writer for Shape.com. With her column “Jotted by Juliette,” she sets goals and talks about balance between work, life, friends, health and beauty. Her advice column on the Miss O site, “Kids’ Counsel,” in conjunction with a school psychologist, is syndicated worldwide through McClatchy/ Tribune. In both 2010 and 2011, Juliette was invited by the Russian Federation to partake in the Youth International Economic Forum (YIEF) in St. Petersburg. The conference focused on creating an international dialogue concerning entrepreneurship. In 2010, she was a finalist for the Global Student Entrepreneur Awards (GSEA) through the Entrepreneurs’ Organization (EO) and still remains active with these organizations today. She also partook in the G20 YES in Nice, France in 2011 as US delegate alongside the EO where important global issues pertaining to entrepreneurship were the focus. She currently lives in New York City, staying true to the Miss O “Juliette” characters dream that when she grows up to live in a big city.
