Nilofer Merchant, CEO, strategist, and author of “The New How, is a leading authority on creating business strategy to achieve success. She has honed her unique, collaborative approach to solving tough problems while working with and for companies like Adobe, Apple, Nokia, HP and others.
After working at Apple, start-up GoLive (later bought by Adobe) and Autodesk in operating roles, Nilofer founded a management firm, Rubicon. There, she and her team advised on market entry, go-to-market, competitive plays, and pricing optimization. Clients included start-ups like Oodle and Paycycle, to global brands like Nokia, Symantec, and VMWare. Through successes and failures, Nilofer has honed a framework for solving tough problems including MurderBoarding™. She is a BusinessWeek columnist on innovation.
Nilofer’s keynote presentations attract SRO crowds at business leadership events, technology expos, women’s conferences, and universities, ranging from AjaxWorld, PBWC, Stanford and TEDIndia. She’s won multiple awards for her insights on applying strategic thinking and innovation, and She’s been quoted, profiled or published in major business publications including: Harvard Business Review, Marketing Profs, MIT’s Sloan Review, Stanford’s Innovation Review, Forbes, Entrepreneur, and the esteemed Wall Street Journal.
She has earned an MBA from Santa Clara University, a BS in Economics from University of San Francisco, and is a certified by Interaction Associates as an Instructor of Facilitative Leadership.